Playbill Makes History Altering Iconic Logo to Celebrate LGBTQ Pride Month
The Revolution Begins! If you’re traveling to see a Broadway and Off-Broadway show in New York during the month of June, your normal routine may have some new colors infused into it. Broadway has always stood at the front of the battle for equality and love. As June kicks off today, so does pride month for the LGBTQ community. Except this June, the theatre community in New York has found a way to celebrate pride month like never before. Today, Luner on Theatre brings you the exciting news that for the first time 130 years, Playbill will alter its iconic logo found on its cover of its Playbills to celebrate LGBTQ Pride Month!
Playbill announced back in late April that it would celebrate LGBTQ month this year in a way like never before. Beginning June 1st, the organization would not only kick off a 30 day pride campaign still relating to topics on the stage but the company would alter its iconic Playbill logo found on the covers of its Playbills in theatres across New York. Known for its solid yellow background with black lettering, the organization has changed the logo to a rainbow background with black lettering for the month of June. This will affect every production that uses Playbill and every theatre on Broadway and Off-Broadway.
The pride campaign and celebration for the month of June will not just be limited to the Playbills handed out in theatres every night across New York. Playbill.com, one of the leading theatrical news sites, is also kicking off a 30 day campaign filling their site with articles that will celebrate pioneers of the LGBTQ community who have been involved with the stage and also their work on stage which has surrounded the LGBTQ community as well. Playbill.com also hopes to celebrate the voices of the many who have gone above and beyond for the community who are involved with Broadway and consistently pushing a notion of equality and love for others.
Some of the well-known names Playbill.com plans to celebrate over its monthlong campaign include those such as Larry Kramer, Harvey Fierstein, Billy Porter, Rosie O’Donnell, George C. Wolfe, Dustin Lance Black, Laverne Cox, Lisa Kron, Joe Mantello, Tony Kushner, BD Wong, Jerry Mitchell, Jenny Kanelos, Rory O’Malley, Cyndi Lauper, Gavin Creel, Terrence McNally, Neil Patrick Harris, Avram Finkelstein,Leigh Silverman and Jonathan Groff.
Philip Birsh, President and CEO of Playbill, said in a statement:
“The Broadway community has always been on the forefront of this issue – leading the way to prove that equality, love and respect matters. Playbill continues its support for this vital cause by honoring all the outstanding efforts made by the community at large and will lend our magazine – the magazine of Broadway – to celebrate all the theatrical community has done to further the efforts towards fairness and equality.”
To say what Playbill has done here is a brilliant idea, is an understatement. I can’t applaud their efforts more as pride month kicks off here in New York City. I look forward to attending a show and getting my hands on one of these collectible Playbills! I also just love how it looks! Pictured right is one of the most fitting ones for the month, the 2013 Tony Award winning best musical Kinky Boots! If you attend any show which has the colored Playbill, use the hashtag #PlaybillPride on social media to celebrate equality and love all month-long!
Luner on Theatre would like to take a moment to thank Playbill for all it has done for the theatrical community in New York. We at Luner on Theatre use Playbill for a large portion of our news reporting and admire the work the staff does to not only celebrate theatre but consistently report it accurately. Playbill’s change to its iconic logo is a huge message not only to the New York community and its theater-goers but the world that love matters. The Broadway, Off-Broadway and LGBTQ community are standing together when it comes to such an important issue for our times. Thank you Playbill for everything you do. We highly encourage you to check out Playbill.com’s official website for theatre news and articles related to LGBTQ Pride all month-long. And of course, check out the rest of Luner on Theatre for all your theatre news you don’t only need but want to know and so much more!