New Broadway 4D Theater Expected to Arrive in 2014
It’s look like Broadway won’t get 4D until 2014. Last year, an exciting announcement came forth that would not only help restore a major 42nd Street landmark but also add to the luster and lure of the Times Square Theatre District. However, we’ve learned that 42nd street will have to wait another year until things not only shine brighter but become 4D. Producers have announced that the Times Square Theatre, slated to become 4D tribute to Broadway, will open in 16 months and not 2013 as previously announced.
The Times Square Theatre was built in 1920 by the Selwyn Brothers. The theatre officially opened on September 30th, 1930. The theatre was home to several famous productions such as the Gershwin’s Strike Up The Band and Noel Coward’s Private Lives. Laurence Olivier made his United States theatrical debut in this theatre as well. Unfortunately, in 1934 the theatre was converted into a cinema which it remained until 1990. The theatre closed in 1990 and was taken over by the city under the New 42 Street Organization. The theatre was saved and has been sitting empty for over 20 years after multiple tennants have walked away from the property after first stating interest in the venue.
Last year, it was announced that The Times Square Theater would be turned into a new 4D tribute to the Broadway musical titled Broadway Sensation. The building would receive a $60 million dollar makeover to be returned to it’s original 1920’s vintage glamour. A rendering of the theater is at the bottom of this article. The theater was expected to open some late time this Spring. However, due to the fact that the building is covered by scaffolding on 42nd Street and no official word of an opening has been announced yet, many have found themselves worried for Times Square’s last empty theater.
Last week, Cora Cahan, the president of the New 42nd Street, announced that the Times Square Theater would be under construction for at least another 16 months. She stated the the project was “progressing”. She mentioned that some of the design changes to the space had to be approved by the Historical Preservation Committee before they could be passed along to the city’s Department of Buildings. One of the biggest construction elements, a new marquee over the sidewalk on 42nd Street, remains to be approved before construction can begin on it. With the approval, construction will be restarting in June and they expect to open one year after that.
Many of the younger generation of Broadway fans have never even before seen the Times Square Theater. The theatre is currently hidden behind advertisements on scaffolding on 42nd Street. The last time the theater was seen to the public eye was in the early 2000’s. You can see the 2001 revival of 42nd Street right next door at the new Ford Center for the Performing Arts (Now the Foxwoods Theater).
Although the competition of the Broadway Sensation 4D show at the Times Square Theater is still over a year away, I still believe New York and the theatre community should be very excited about this! This brand new state of the art venue will not only help restore one of the area’s original theaters but also manage to honor an American tradition in the process. You are gonna wanna visit the new Broadway Sensation experience! For more information, check out The New 42nd Street’s Official Website. Be sure to check Luner on Theatre on Facebook and Follow Us on Twitter as well! We are constantly updating these pages with information! And of course, check out the rest of Luner on Theatre for all your theatre news you don’t only need but want to know and so much more!