London Lookout: Viva Forever Launch in London! More Details Revealed

Spice Up Your Life! It seems hard not to be excited of the looming Spice Girls musical, Viva Forever, slowly but surely making it’s way to London for an official opening later this year. Luner on Theatre has been bringing you information on this process from the beginning and that continues now. Today, Luner on Theatre takes you behind the scenes with the official launch of Viva Forever in London and more information on the new Spice Girls musical!

Viva Forever is a new musical by Jennifer Saunders that will feature about 16 songs of the Spice Girls. The Spice Girls are Geri Halliwell, Emma Bunton, Victoria Beckham, Melanie Chisholm and Melanie Brown respectively as Ginger, Baby, Posh, Sporty and Scary. Since our last post, we have received an official statement on the shows plot. According to a new press release; Viva Forever! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

Currently, Viva Forever! is scheduled to play The Piccadilly Theatre in London beginning later this year. A new bit of information we have learned are the official beginning dates. Viva Forever! will begin previews in London November 27th, 2012 and will officially open December 11th, 2012. Lead Producer Judy Cramer could not be happier about booking and securing The Piccadilly Theatre for Viva Forever! later this year. Cramer stated, “It’s synonymous with fabulous musicals and located in the very heart of London.”

Check Out this fabulous photo from the official launch of Viva Forever! this week in London:

The Spice Girls are back and looking better then ever before!

Lead producer Judy Cramer seems to be getting more and more excited as the day progress towards her latest musical adventure. She has not only wanted to take on this project for quite some time now but now that she has, she is getting a major overwhelming positive response all around.

“I’m so thrilled the Spice Girls themselves have shown me so much encouragement and support.” She also said “…this is not a tribute show but the positivity, energy, humour, excitement and friendships that encapsulated the Spice Girls and their songs have inspired the whole creative team, and infuse VIVA FOREVER!”

As previously announced, we have already learned the creative team of Viva Forever! but we do have some new names and details to add to this list! As if we haven’t said it enough in this article, the new musical will be produced by Judy Craymer. She is known for producing the world wide mega hit Mamma Mia.  The show will be directed by Paul Garrington who is known for staging productions of Mamma Mia world wide as well as Andrew Lloyd Webber’s Whistle Down the Wind, The Pet Shop Boys’ Closer to Heaven, Dirty Dancing and Picasso’s Women. The musical will be choreographed by Lynn Page who has choreographed productions such as My Fair Lady in Paris and La Cage Aux Folles in the West End and Broadway. She has also choreographed for various renown artists such as Kayne West. Peter Mackintosh, the genius behind Crazy For You and The 39 Steps, will serve as master designer. He will be joined by  Bobby Aitken on sound and Howard Harrison on lighting to help create a spectacular atmosphere for this production. Both of these men were also behind the spectacular created during Mamma Mia. Martin Koch as orchestrator for the entire piece and is currently serving as the music supervisor for the London 2012 Olympics.

Click Here to check out our Previous Viva Forever Article

Luner on Theatre will be sure to continue to bring you all and any news about the new upcoming Spice Girls musical, Viva Forever! While our West Correspondent Molly Tom has returned to the states for the summer, you can believe Luner on Theatre is going to try to continue to bring you any and all London theatre news we believe you should know! Because after all, who wouldn’t want to have a lookout on the London theatre scene? For more information, check out Luner on Theatre’s Official London Lookout Page. You can also check out the Official Viva Forever Website now online! And of course, check out the rest of Luner on Theatre for all your theatre news you don’t only need but want to know and so much more!


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